Yearly Archives: 2010

Finding the Equilibrium Between Perceived Quality and Effective Price

Quality of service and pricing are inexorably joined at the hip. If one of them is off balance, the entire company’s equilibrium is destroyed. Getting clients to stick around is a tricky balancing act and it all centers around finding

Tagged with: ,
Posted in Articles

Distinction: Workable Availability

Imagine this; you need to be out of the office for an appointment at two. One- thirty rolls around and you check your email once more before leaving, making sure everything is taken care of. You go to your appointment,

Tagged with: ,
Posted in Articles

The Bluebird Strategy

In both our personal and professional lives, we yearn for golden opportunities to present themselves. Small opportunities are nice enough, but it’s the really big ones that are the stuff of daydreams. The Bluebird Strategy is an approach to being

Tagged with: ,
Posted in Articles

Emotional Cost

“It’s not all about you.” How many times have we heard this said by someone who needed us to focus on them? And how many times have we superficially agreed … but didn’t really do it? Emotional cost is the

Tagged with: , ,
Posted in Articles

That’s Horrible!: A Recipe For Excellent Customer Service

When customers complain, our first instinct is to try to solve their problem. But customer complaints are multi-faceted, and solving the problem only rids the customer of the technical aspect of the issue. Customers who call in to complain are

Tagged with:
Posted in Articles

Principles of Integrity

The ITX Principles of Integrity provide examples of how we make, change, and keep promises. They do not cover every situation, so it is up to the you to use common sense about how to stay in integrity. Integrity: Honoring

Tagged with: , , ,
Posted in Articles

Hunters, Farmers & Self-Deceivers

In the business world, there are two main types of salespeople: Hunters and Farmers. Hunters go out and find new customers, and Farmers maintain existing customer accounts. However, there is a third type of salesperson, one that no one ever

Tagged with: , ,
Posted in Articles

How Completeness Drives Efficiency

Useful = fit for its intended purpose and a joy to use Value = the return that is generated when something is whole and complete, and no longer requires our attention. When we create useful products, they are in integrity;

Tagged with: ,
Posted in Articles