Blog Archives

Finding the Equilibrium Between Perceived Quality and Effective Price

Quality of service and pricing are inexorably joined at the hip. If one of them is off balance, the entire company’s equilibrium is destroyed. Getting clients to stick around is a tricky balancing act and it all centers around finding

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Emotional Cost

“It’s not all about you.” How many times have we heard this said by someone who needed us to focus on them? And how many times have we superficially agreed … but didn’t really do it? Emotional cost is the

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